About First Alert

First Alert has been manufacturing, marketing and selling home safety products for over 40 years. We are the worlds largest manufacturer of smoke alarms and carbon monoxide alarms with distribution to over 30 countries.

As inventors of the first domestic smoke alarm, First Alert is targeted at customers who put their trust in wisdom and experience, with products that stand the test of time.


Over the last 40 years First Alert have been the creators of some industry leading and ground breaking products.

  • First smoke alarm with an escape light
  • First mains domestic smoke alarm
  • First and only torch test smoke alarm
  • First battery carbon monoxide alarm
  • First combination smoke and carbon monoxide alarm.

Product Quality

First Alert are committed to:

  • Manufacturing to the highest quality
  • Exceptional product reliability
  • Customer satisfaction

Approved to BS, UL or EN14604 and manufactured to ISO9001

This First Alert sales portal is operated by Safelincs Ltd in partnership with First Alert

About Safelincs

With a dedicated, friendly and qualified team of customer services advisors, Safelincs is the number one fire safety retailer in the UK. A tried and tested order processing system and fulfillment arm seamlessly deliver excellence to each and every customer and continuous evaluation and improvement ensures that the company is sure remain as the consumers retailer of choice for years to come.

The combination of industry experience, product knowledge and lightning quick systems offers customers a premium shopping experience and backup support that proves time and time again why the company has won multiple service awards.

Customer Service

We believe that we should recommend the products and services that you really need and no more. In fact we will always try to save you money and will recommend more economic solutions if these are available. This philosophy is reflected by our sales staff and our service engineers. None of our sales or service staff therefore receive any performance bonus. All our staff are paid fixed wages, taking the pressure off them to force products onto our customers that are not really needed.

We are always looking for ways to improve so we ask our customers to complete a 3rd party review. This feedback is continuously assessed by our dedicated team to see what changes can be implemented to improve the buying experience for our customers. See our customer feedback

Environmental Protection

We have signed up to Valpak's WEEE (Waste Electrical and Electronic Equipment) Distributor Take-Back Scheme (Phase 4 Registration ID: 401363). Private households can therefore drop off their electronic and electrical fire safety waste at their municipal recycling centre when they purchase new products from us. To find your nearest recycling centre, please visit www.recycle-more.co.uk.

We also offer responsible recycling of fire extinguishers for a small fee of £3.75 ex VAT per extinguisher.

We work actively on minimising our impact on the environment. We use 100% Renewable Energy and create new packaging materials through the recycling and re-manufacturing of our old packaging.

Important Company Details

Safelincs Ltd Registration Number (England and Wales)


VAT Number

GB 827 6397 88

Dun & Bradstreet D-U-N-S Number:


Excellent Delivery Excellent delivery options available
From £ ex VAT
Online Customer Support Contact one of our dedicated customer support assistants now. Excellent Customer Feedback

Contact Support

0800 389 3921


contact sales

0800 612 6583




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